Obie
A cloud-based commercial real estate platform, Obie's mission is to democratize the end to end COMMERCIAL REAL ESTATE (CRE) process. The Chicago-based start-up allows users the use of asset consolidation, property management, and collaboration software for free and then offers a premium insurance program on the back end.
The brand identity offers a bespoke typeface, easily transferable across all platforms with a strong gradient color scheme - bold, modern, and flexible. With their head in the clouds and feet on the ground, the brand has evolved over the years to become a simple, straightforward TECH-offering that seeks to be a major player in the Prop-tech and Insur-tech industries.
